Midwest

Welcome to Atlas7 Midwest!

We’re thrilled to expand Atlas7’s trusted expertise and innovative IT solutions to the Midwest region. Our team is dedicated to tackling your toughest challenges, empowering your business with emerging technologies, and delivering tailored solutions that drive results. Let’s shape a smarter, more connected Midwest—together!

Matt Kaplan
Regional Sales Manager, Midwest

Matthew Kaplan’s nearly two-decade career in IT sales is defined by a commitment to solving complex technology challenges with precision and efficiency. With experience at industry leaders such as ExaGrid, Commvault, and Arcserve, Matthew specializes in data management, backup solutions, disaster recovery, ransomware protection, and cloud technologies. His AWS Cloud Practitioner Certification demonstrates his dedication to staying ahead of industry trends, ensuring his recommendations are both informed and impactful. Matthew excels at reducing technical debt, streamlining IT environments, and delivering cost-efficient solutions that align with organizational goals. His ability to distill complex challenges into actionable strategies empowers decision-makers to optimize their technology investments and address emerging threats. Known for his consultative approach, Matthew focuses on building tailored solutions that solve immediate needs while positioning organizations for long-term success. His hands-on experience and deep technical knowledge make him a trusted partner in navigating a rapidly evolving digital landscape. Whether addressing disaster recovery, modernizing infrastructure, or advancing cloud strategies, Matthew provides the clarity and expertise necessary to achieve meaningful outcomes.

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Rob Coombs
Sr. Strategic Account Manager, Midwest

Rob Coombs brings over 20 years of diverse experience in IT sales, cybersecurity, and strategic management, making him a true veteran in the technology space. His career has been defined by his success in areas such as Managed Security Services, Technology and Professional Services. Rob’s expertise extends to managed detection and response, incident response, offensive security testing, and helping businesses develop end-to-end security programs. Throughout his career, he has earned a reputation for impeccable customer service, fostering trusted client partnerships, helping organizations minimize security risk while ensuring technology investments are being maximized. Now transitioning to the VAR side, Rob sees this as the perfect next step to leverage his extensive experience and deliver even greater value to clients. By joining Atlas7, he has the opportunity to work across a broader range of IT solutions, tailoring comprehensive strategies that align with each client’s unique business goals. The bottom line? When you work with Rob, you’re partnering with a seasoned professional whose puts the client first to deliver successful outcomes. Over the years, his clients have greatly benefitted from Rob being a trusted resource on their team.

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Our Answers. Your Peace of Mind.

How does Atlas7 structure its pricing, and is their pre-sales service truly free?

At Atlas7, transparency about our pricing structure is a priority. We provide our pre-sales services free of charge, as our revenue comes from discounts offered by our partner vendors. This allows us to centralize your procurement and offer a consistent point of contact for escalations. We pass on a portion of the discount we receive from the vendors to you, meaning you often pay less (and never more) than the direct price. Our compensation comes from the difference between the vendor’s discount and the discounted price we offer you. The level of support and consulting required can affect the discount we pass through. For projects requiring more intensive support and consulting, the discount may be smaller, while for more commoditized purchases, the discount can be larger. Our bundled pre-sales service means that you only incur costs if you decide to proceed with the solution, ensuring you get valuable insights and guidance without upfront costs.
What are the benefits of partnering with a Value Added Reseller?

Partnering with a Value Added Reseller (VAR) like Atlas7 simplifies complex IT purchases by consolidating everything under one umbrella: servers, software, colo rental space, training, and professional services from multiple suppliers—all on a single invoice with one contract. With one point of contact if anything goes wrong, we eliminate the hassle of managing multiple vendors. Our expertise and strong relationships with top vendors, like Dell and Cisco, ensure you receive reliable, tailored solutions, saving time and improving efficiency without compromising quality. Choosing Atlas7 as your reseller adds significant value beyond just the products. Our expertise and vendor-agnostic approach mean that we carefully select the best solutions for your specific needs, without being tied to any single vendor’s interests. This allows us to quickly pivot to new, superior technologies, ensuring you always have access to the most effective and up-to-date solutions. Our experience with frequent sales cycles means we bring a high level of efficiency and insight, often securing better deals and smoother implementations than an in-house team might. The enhanced value, time savings, and quality assurance we provide, ensure you receive the best possible outcomes.
How is a Value Added Reseller (VAR) like Atlas7 different from a Managed Service Provider (MSP)?

Choosing a VAR like Atlas7 means getting the best IT products without unnecessary bundled services or competing with your internal IT or existing MSPs. We offer customized hardware and software solutions from over 200 top providers at the best prices, acting as your unbiased procurement partner. If you need ongoing services, we connect you with the best in the field, rather than pushing our own staff, ensuring you get the expertise you need without added costs
Why should I consider Atlas7 when my in-house team is already highly skilled?

While your in-house team brings valuable skills and knowledge, Atlas7 offers complementary expertise and a broader industry perspective. Our team has extensive experience across various IT and cybersecurity domains, gained from handling diverse client needs and navigating frequent sales cycles. This experience allows us to stay at the forefront of industry trends and technologies, offering fresh insights and advanced solutions. By partnering with us, your in-house team benefits from our deep vendor connections and specialized knowledge, enhancing your overall capability to implement the best solutions efficiently. This collaboration ensures that you receive a comprehensive approach to technology management, maximizing the effectiveness of your in-house team’s efforts.
How do you avoid bias despite having vendor partnerships?

Atlas7 remains vendor-agnostic by not holding exclusive agreements with any vendors. This independence allows us to evaluate and recommend the best products and services from a broad spectrum of suppliers. Our focus is solely on what best suits your needs, leveraging our strong relationships with companies like EdgeComm and Notilyze to provide you with specialized solutions. Our frequent engagement in sales cycles means we constantly assess the market, ensuring that we recommend the most relevant and effective technologies, free from bias. This commitment ensures that our clients receive honest, expert advice tailored to their unique requirements.

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Solution Spotlight:

IDEE

Empower your organization with IDEE’s advanced passwordless authentication solutions. Designed to enhance security and simplify user access, IDEE eliminates the risks associated with traditional credentials, ensuring seamless and secure authentication across devices and platforms. Protect your business from phishing, credential theft, and unauthorized access while delivering a frictionless experience for your team.

Hornetsecurity 365 Total Protection

Safeguard your Microsoft 365 environment with Hornetsecurity’s 365 Total Protection suite. This all-in-one solution delivers comprehensive email security, advanced threat protection, compliance management, and seamless backup for your organization. With easy integration and cutting-edge tools, Hornetsecurity ensures your data is secure, compliant, and always accessible.

SAS Viya

Unlock the power of AI and advanced analytics with SAS Viya. This cloud-native platform enables your organization to harness data-driven insights, improve decision-making, and drive innovation across your business. With its scalable and open architecture, SAS Viya empowers teams to solve complex challenges while integrating seamlessly with existing systems.

Your Goals. Our Expertise.

Ready to provide targeted solutions to help your organization thrive?

Here’s why you should reach out:

Secure Your Business Against Cyber Threats: Leverage Atlas7’s deep expertise in cybersecurity, with Rob’s focus on managed detection and response, incident response planning, and offensive security testing to identify and address vulnerabilities before they become liabilities.

Optimize Data Storage and Backup: With Matthew’s knowledge of data management and disaster recovery solutions, supported by Atlas7’s partnerships with industry leaders like Commvault and Arcserve, you can ensure your critical information is safe, accessible, and recoverable when it matters most.

Simplify Cloud Migrations and Strategy: Atlas7’s expertise in cloud solutions, backed by Matt’s AWS Cloud Practitioner Certification, means you can efficiently transition to or optimize cloud environments, reducing technical debt while increasing flexibility and scalability.

Comprehensive IT Solutions: From consolidating IT environments to implementing customized IT roadmaps, Atlas7 offers end-to-end solutions that align with your business goals and drive measurable outcomes.

Trusted Partner Network: With access to 200+ technology partnerships, including AWS, Palo Alto Networks, Cisco, and more, Rob and Matt can connect you with the right tools and technologies to solve your toughest challenges.